Case Studies

Neko

A strategic visual identity for a modern cat care brand. Designed to bypass generic pet product tropes with a multi-layered, exchange-focused mark.

Overview

THE CHALLENGE

Pet care branding often leans into generic paw motifs or sterile aesthetics. Neko needed a warm, friendly identity designed specifically for modern cat parents.

THE STRATEGIC APPROACH

We merged dual exchange arrows into a subtle cat silhouette—symbolizing seamless product delivery and satisfaction, paired with soft, custom-angled letterforms for visual harmony.

THE IMPACT

The identity establishes Neko as an approachable, pet-first brand with a distinct graphic language optimized for e-commerce, packaging seals, and digital platforms.